A Targeted Approach
SMA successfully conducted advocacy activities for key players in the market and EU Parliament, especially regarding issues such as transparency and predictability, budget allocations, access to innovative medicines.
SMA can provide argument based access to the following stakeholders:
☑️ Romanian Government
☑️ Romanian Presidency
☑️ Governmental institutions and agencies
☑️ Parliament members and groups
☑️Other key decision-makers active in the pharmaceutical industry (patients and business associations, NGO, media)
☑️Top level EU and EU countries healthcare stakeholders directly or via APCO Worldwide.
SMA also organized specific events, promoting the activities and interest of clients in the pharma sector, drafting support messages and documentation.
Wide range of services

Public Affairs
• Market Access
• Pricing and Reimbursement
• Managed Entry Agreements
Business Consulting
• Market Entry
• Product Portfolio Strategy
• Business Environment Strategy
Real time Assessment and Monitoring of the policy, regulatory and business environment in healthcare industry
We provide assessment of market, industry and business environment, real time information (News alerts), weekly reports and analysis of key industry indicators to support you in decision-making processes related to the Healthcare and Pharma sector.