“The public is the only critic whose opinion is worth anything at all.” Mark Twain
Good PR is much more than just coming up with a one-shot story. Rather it’s about having a proper PR plan, doing targeted PR outreach, and having good press relations. This is what can make or break a company’s image in the long run. Following an effective PR strategy and implementing effective tactics, you can actually communicate with your target market more often without increasing advertising budgets.
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