Over the years, through providing quality corporate services, SMA consistently ranked among the top public affairs companies in Bucharest. Started by two Romanian-born brothers who were raised and educated in the United States, Alex and George Șerban, the company expended its expertise and witnessed a significant growth in 2007 when Roberto Musneci, one of the leading executives in the pharmaceuticals industry, joined as senior partner.
For the past 15 years, SMA refined its ability to offer a complete and integrated communication package. Over the years, the partners assembled an exceptional team of the brightest professionals. Along with them, SMA became a powerhouse that delivered successful projects in the areas of government affairs, public relation, reputation management, strategic research and analysis.
At the moment, Serban & Musneci Associates comprises a team of 15 full-time professionals (including former Administration officials, business executives and experts in our clients’ fields), with many additional specialist resources available. The solutions our company offers cover the entire spectrum of corporate communications, from Public Affairs, Strategic Communication and Public Relations, to Reputation Management, Business Information and Online Communication. The entire company is therefore organized around these five business units, which closely interact to finally offer our clients an integrated communications approach to corporate positioning and reputation management.
While steadily developing our range of high-end corporate services, we continued to grow our portfolio of clients to include top multinationals in the areas of pharmaceuticals, leading energy giants, high-tech businesses, companies that activate in construction, real estate, automotive, telecom, retail, security, media and luxury domains or are motivated members of the civil society.
